Not sure where to look while walking through world-famous Times Square? Don’t worry – you’re not alone. With massive digital billboards whose bright lights make midnight look like mid-afternoon; star-studded Broadway and Off-Broadway shows (and reduced – price tickets to see them available from the TKTS Discount Booth); people peddling art and jewelry on the street; and, of course, the Naked Cowboy — who plays guitar in his tighty-whities — the expansive stretch of Midtown is a feast for all five senses.